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They do, they are low key panicking.

• trollbridge 3mo ago
  And if they aren't, they should be. They ship some of the cheapest, most capable, and easiest to buy/set up AI hardware out there, and then don't ship any AI software worth speaking of. Apple needs to fix this.
  • literalAardvark 3mo ago
    "Apple needs to get into gold prospecting, this funny business of selling the best shovels just can't work out"
• dofm 3mo ago
  I do not believe they are panicking, not least because I don't think they've finished adjusting Apple Silicon for the task; it will be very interesting to see what happens in the M6 and M7. I think their strategy is broadly correct, actually; I think there's still a bit of scope for "sit and wait and do it right" here. But acquiring more edge AI tech and edge AI people would potentially be in their interest.
• deleted 3mo ago
  [deleted]