It's basic economies of scale. --> http://en.wikipedia.org/wiki/Economies_of_scale http://en.wikipedia.org/wiki/Economies_of_scale So the actual view point is

It's basic economies of scale. --> http://en.wikipedia.org/wiki/Economies_of_scale http://en.wikipedia.org/wiki/Economies_of_scale So the actual view point is that the intention isn't to "rip off the early adopter". It is that the early adopter isn't subsidized by a product that is produced in volume. Here is the simple theory: - Buy 1 Custom T-shirt = $50/unit - Buy 10,000 of the same "Custom" T-shirt = $5/unit Is the person who pays for a custom t-shirt being ripped off? Taking all things into consideration, No.