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Tim Cook thinks different though ;). He also re-instated the charity giving. Either way, even if Apple makes a few dollars less on each Mac the publicity alone

Tim Cook thinks different though ;). He also re-instated the charity giving. Either way, even if Apple makes a few dollars less on each Mac the publicity alone is worth it. "Look, we make things in USA." Remember BP's, Beyond Petroleum? --- edited to add "less"

mtgx 14y ago
As long as people don't think iPhones and iPads will be made in US, because that would just be misleading. I assume most of the components will still be made abroad anyway, and just the assembly in US, which again makes it kind of misleading to say it's "made in US", if 90% of it is made elsewhere.
- agravier 14y ago
  Globalization distributes the chains of production enough that most "made in X" statements just mean "assembled in X."
  - nathos 14y ago
    Indeed. As Tim Cook stated in the interview w/ Brian Williams, even the "made in China" iPhone has an American-made System-on-a-Chip and Gorilla Glass.
  - sixothree 14y ago
    Maybe Apple's use of the label 'Assembled in ...' and not 'Made in ...' had this possibility in mind.
onetwothreefour 14y ago
It's pretty naive to assume that Apple is going to eat the added costs of US manufacturing instead of just building it into the price, ala Nexus Q. They've probably got enough good will out of all the misleading coverage to cancel out the $100M they're planning to spend already.