This is a marketing problem. If your designer is posting on Dribbble, your app is definitely being seen; my iOS concepts get more views than anything because th

This is a marketing problem. If your designer is posting on Dribbble, your app is definitely being seen; my iOS concepts get more views than anything because that's what people are searching for these days. People may like the design, but may not have a reason to actually download it. In the same vein, all of these "pretty app UI" sites rely heavily on submissions. If you think you have an app worth looking at that could possibly convert eyes to sales, submit them to these sites. Additionally, "Doing what users expect" doesn't always have a straight-forward answer.