Historical data: https://counterpointresearch.com/en/insights/global-smartphone-share https://counterpointresearch.com/en/insights/global-smartpho... In genera

Historical data: https://counterpointresearch.com/en/insights/global-smartphone-share https://counterpointresearch.com/en/insights/global-smartpho... In general, it seems that Samsung beats Apple every single quarter other than Q4, which is when Apple releases their new phone. The only notable data point is that Apple beat Samsung in Q1 2026. Otherwise, Samsung shipping more than Apple is completely expected.