> So the same effort you would expend to get out of those activities [such as one year of smoking] on account of their risk, the same effort you should be willi

> So the same effort you would expend to get out of those activities [such as one year of smoking] on account of their risk, the same effort you should be willing to expend to get a full-body mri That's the conclusion of the article, which I didn't immediately understand from the title. I read "earns" as a negative reward, not a positive one.