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Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.
by usui 3mo ago
Apple never cared about having the most marketshare outright. It focuses on gaining marketshare on customers with the higher likelihood to give them a profit.
- aurareturn 3mo agoNot entirely true anymore because Apple also targets the bottom of the mid end. Watch SE, Neo, iPad, iPhone SE.
- usui 3mo agoThese are all capable devices but they have enough missing capabilities to make them sound like giant on-ramps to me. Gateway devices for people before their next upgrade. There's a reason why the marketing strategy for smart watches pivoted so heavily to older clientele and became health-centric (Older user = deeper wallet).
- alephnerd 3mo agoThey aren't targeted at the Western consumers - they are targeted at the India and ASEAN markets where they act as a gateway for customers who would previously have purchased used Apple products from resellers like Aptronix (India) or FPT Shop (Vietnam) instead of directly from Apple.
- Danox 3mo agoThey all have one thing in common: better profit margin to their competition, better hardware/Better software/Better integration to Apple ecosystems in comparison to their, well, peers/Competition, with better performance to their competition.
- Danox 3mo agoProfit share, why would Apple want to duplicate Google, Android, Windows Microsoft or all those Wintel/Android OEMs?