agree that many of those markers of quality are now low signal. Ultimately we let our customers vote with their wallet Funnily enough, we spent a long time on

agree that many of those markers of quality are now low signal. Ultimately we let our customers vote with their wallet Funnily enough, we spent a long time on our brand. From our launch video that has human actors, to our product details. I believe a distinctive, high quality, well implemented brand is still a hallmark of a strong product or service.