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And the funny thing is that they ended up looking like tools even when they used (use?) CP + B, the same ad agency as Apple (and a very good one at that). But a

And the funny thing is that they ended up looking like tools even when they used (use?) CP + B, the same ad agency as Apple (and a very good one at that). But as anyone who has watched Mad Men knows, the clients can completely screw up a marketing campaign with their ridiculous demands. The problem with trying to look hip is that if you have to try in the first place, you're just not hip. This is a problem that seems to have to plagued Microsoft over and over throughout the years.

trimbo 14y ago
> CP + B, the same ad agency as Apple Uhm, no it's not. Apple has used Chiat/Day since the 80s.
sharkweek 14y ago
A day in the life of an ad agency: - Get hired by huge company - Have dozens of creative ideas, present them each to the client - Get rejected on all fronts - Have dozens of watered-down ideas, present them each to the client - They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down) - Create the idea, send over for approval - Hear nothing back - Email contact dozens of times hoping for feedback - Finally hear back with contact saying it's going up the chain of command for approval(most likely lost in the email black hole) - Someone you've never heard of from the higher ups emails you and asks for a bunch of changes - Make changes (once again, watering the concept down) - Realize the ad has nothing unique or creative in it, send it back to client; they love it. - Cry at desk
- toyg 14y ago
  "London will always have a need for more prostitutes and more copywriters." (cit)
- vijayr 14y ago
  wow, sounds like "a day in the life of a designer/developer". Give dozens of really useful, creative ideas - only to see them shot down, or worse watered down
  - sharkweek 14y ago
    The Oatmeal does a good job breaking this whole thing down -- http://theoatmeal.com/comics/design_hell http://theoatmeal.com/comics/design_hell

trimbo 14y ago

> CP + B, the same ad agency as Apple Uhm, no it's not. Apple has used Chiat/Day since the 80s.

sharkweek 14y ago

A day in the life of an ad agency: - Get hired by huge company - Have dozens of creative ideas, present them each to the client - Get rejected on all fronts - Have dozens of watered-down ideas, present them each to the client - They approve one of the ideas, but request X, Y and Z all be changed (most likely watered down) - Create the idea, send over for approval - Hear nothing back - Email contact dozens of times hoping for feedback - Finally hear back with contact saying it's going up the chain of command for approval(most likely lost in the email black hole) - Someone you've never heard of from the higher ups emails you and asks for a bunch of changes - Make changes (once again, watering the concept down) - Realize the ad has nothing unique or creative in it, send it back to client; they love it. - Cry at desk

toyg 14y ago
"London will always have a need for more prostitutes and more copywriters." (cit)
vijayr 14y ago
wow, sounds like "a day in the life of a designer/developer". Give dozens of really useful, creative ideas - only to see them shot down, or worse watered down
- sharkweek 14y ago
  The Oatmeal does a good job breaking this whole thing down -- http://theoatmeal.com/comics/design_hell http://theoatmeal.com/comics/design_hell