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I thought that was off-putting at first too. Then, I tried it on my own blog, and I see why he does it. The difference in engagement was clear. More on-topic
by Encosia 18y ago
I thought that was off-putting at first too. Then, I tried it on my own blog, and I see why he does it.
The difference in engagement was clear. More on-topic comments, lack of questions already addressed in the post, lower bounce rate, longer time on-site, etc.
You have to write for scanners. The majority of your visitors aren't looking to read essays or blocks of text.
- mechanical_fish 18y agoThe theory of this is almost twelve years old: http://www.useit.com/alertbox/9710a.html http://www.useit.com/alertbox/9710a.html And the data haven't changed much: http://www.useit.com/alertbox/percent-text-read.html http://www.useit.com/alertbox/percent-text-read.html