3 ms·
If you want to claim "we have the lowest prices in town" in advertising, you can't increase the "price".
by fhdkweig 3mo ago
If you want to claim "we have the lowest prices in town" in advertising, you can't increase the "price".
- efreak 3mo agoThat's why you don't say _in town_. That's verifiable and specific. You just say _lowest prices_ (nobody cares if you aren't specific), or add fine print that specifies a time/location (Amazon renewed: comparison price is the brand new version of same item on Amazon itself) or _only at $store_ (your competitors aren't participating in your branded sale).