I'm not sure that's what this article is about. Apple is doing something very different. Their AI experience for end users definitely has been a little behind

I'm not sure that's what this article is about. Apple is doing something very different. Their AI experience for end users definitely has been a little behind. Apple Silicon, however, has been quite unique for the last 4-6 years and it's increasing overlap with LLMS. The model/chip optimizations are definitely improvements, the thing that is really standing out the past 2 years is how much the open source model community has been making possible, especially when you know a group of use cases.