I can understand some people being fatigued from companies defining their own metrics to justify success. In some cases, its comical. Google is more susceptibl

I can understand some people being fatigued from companies defining their own metrics to justify success. In some cases, its comical. Google is more susceptible than many to this reaction because of their industry position, and their attempts to reign users of traditionally heterogeneous apps into a more monolithic service. We'll see this again when they finally bring Youtube into G+.