Part of what launching early does is let you realize and attack this question of "how do I get users?" much earlier. It sounds common sense but very smart peop

Part of what launching early does is let you realize and attack this question of "how do I get users?" much earlier. It sounds common sense but very smart people spend months building things before even realizing they have no users. At least when you launch in a couple weeks or months, the problem becomes very apparent when you see a single digit number in your user table's row count and then have the "oh shit" moment. Some may say you should begin your start up with the oh shit moment but launching early and having it is a better alternative than launching much later and realizing this.