OK. So you're a wealthy business with a huge talent pool. You discover that your competitor is doing something that might annoy its market and create an opportu

OK. So you're a wealthy business with a huge talent pool. You discover that your competitor is doing something that might annoy its market and create an opportunity for you. Do you: a. Improve your product in the space and make it so amazing that people flock to it and abandon your competitor, or b. Run a marketing campaign with smear ads? Hint: if you're a technology company, you choose the first. I haven't been enthusiastic about Google Shopping in a long time. I'm not surprised they've decided to turn it into a bidding war. But, Microsoft still isn't offering something better. ...Huh. Why does this feel like politics all of a sudden?