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That's a short term business model if I have ever seen one. "customers who stick around." is anthesis to mid- to long-term customer loyalty when you do "jack u
by ulfw 3mo ago
That's a short term business model if I have ever seen one.
"customers who stick around." is anthesis to mid- to long-term customer loyalty when you do "jack up prices, and milk remaining users for as much cash as possible"
- cs702 3mo agoThink of it as a perpetual bond with declining coupon payments. Customer "inertia" or "lock-in" might be better terms to describe what the company is looking for in an acquisition. Their ideal customer may well be someone who's forgotten they have a subscription on credit card auto-pay.
- dehrmann 3mo ago> a perpetual bond with declining coupon payments Most things with royalties (oil fields, songs) work like this.
- cs702 3mo agoYes, agree.
- Exoristos 3mo agoAdd to this that they make it really, really hard to unsubscribe. I think there's been some legal crackdowns, but for a time, they could make it literally impossible.
- The_Blade 3mo agocorrect, they have made it impossible, charged my 2002-era PayPal account when i said, "i want to leave, don't"
- rpdillon 3mo agoThis article is like an advertisement. Here's how they spin it: > Speaking to TechCrunch, co-founder and chief product officer Matteo Danieli said some of the scrutiny was due to the fact that products such as Evernote were genuinely loved by their users. But he said that despite all the changes, customer retention has been “remarkably stable.” Ah yes. In other news, the prison population size is also remarkably stable.
- Bratmon 3mo agoYou're thinking too narrowly. Buying a cow is a short term investment because cows don't live very long. And yet dairy farms can last for centuries.