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The joke is that McDonald's spends hundreds of thousands of dollars to identify new locations - traffic studies, visibility, demographics, nearby traffic genera
by jm4 3mo ago
The joke is that McDonald's spends hundreds of thousands of dollars to identify new locations - traffic studies, visibility, demographics, nearby traffic generators, site characteristics, drive-thru feasibility, etc. They have one of the most rigorous processes in the industry. Burger King's process is to open a location across the street.