Agreed -- channel sales work where you don't have that expertise (ie - government, oil-gas, etc). However, my points addresses direct-to-individuals is where th

Agreed -- channel sales work where you don't have that expertise (ie - government, oil-gas, etc). However, my points addresses direct-to-individuals is where this model works well. I think you read more into my comment that was really there. We certainly are not a fit for every manufacturer out there. But this much is true - Like it or not, the internet beat a path to the manufacturers' door. Many of them are still not prepared to handle that. It never fit their model. That is where we fit in. If the customer is already st your door, then why not capture the sale? Why send them off to a re-seller? That is a bad consumer experience.