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High quality clothing is not a revelation, but direct-to-consumer internet clothing operations are a great business. Bonobos (http://bonobos.com http://bonobos.
by ericdykstra 14y ago
High quality clothing is not a revelation, but direct-to-consumer internet clothing operations are a great business. Bonobos (http://bonobos.com http://bonobos.com) started out with this model (but now does sell on other outlets), and Everlane (http://everlane.com/ http://everlane.com/) is doing an awesome job bringing extremely high quality basics for a very reasonable price by only selling through their own site, and owning the whole thing soup to nuts.
American Giant might do fine, but high quality online-online direct-to-customer clothing stores is not groundbreaking.
- Lockyy 14y agoCan't browse Everlane without signing in with facebook or making an account. What a great way to put people off. The "shop now" button just brings to login window again.
- fwdbureau 14y agothe 'esc' key is your friend :-)
- r00fus 14y agoESC + timing. You have to click "shop now" and before the facebook/login prompt comes up, you need to ESC. Off-putting to say the least. I don't expect high-quality brands to force a membership check before I even examine their products.
- cm2012 14y agoThe jewelry company I work for has sold its manufactured profits wholesale for thirty years, but has started selling direct. The profit margins are, of course, higher.