Here is a tip - don't hire consultants to talk to you about blog marketing and microformats etc. until you have the basics like backup and support in order. Ma

Here is a tip - don't hire consultants to talk to you about blog marketing and microformats etc. until you have the basics like backup and support in order. Magnolia hired such consultants was engaged with them for a while. I know because I am an advisor to a company who hired the same consultants - and I made the same argument to them, ie. there are more basic things that need to be completed before good money is spent on people who love to talk about Blogs, FOAF, OAuth, OpenID, Syndication and online marketing etc. With the money Magnolia would have saved from these consultants, they could have really had their site in order. I also don't know how you can have so many employees, advisors and 2-3 consultants on tap and nobody mentions backup. So other startup founders, forget about all that fancy 2.0 stuff - get the essentials in order first.