> People had to get out of their comfort zones and talk face to face. I think "talking face to face" was still squarely in the comfort zone back then, so I dou

> People had to get out of their comfort zones and talk face to face. I think "talking face to face" was still squarely in the comfort zone back then, so I doubt there was so much positive impact from those parties. > What would a genuine, face-to-face advertising campaign look like nowadays? There is none, that sentence is a contradiction.