Revenue is just not a useful concept to understand the state of a company. I can easily generate revenue by simply exploding costs. Blockbuster had huge revenue

Revenue is just not a useful concept to understand the state of a company. I can easily generate revenue by simply exploding costs. Blockbuster had huge revenue. If we talked about costs as much as we talk about revenue (which carries roughly the same amount of information) people would judge theses reports very differently.