3 ms·

A/B testing for Mobile and Tablet websites

33 points by ankneo 14y ago

netcan 14y ago
Any reason this is limited to "large enterprise only?"
- paraschopra 14y ago
  We believe most small websites don't have sufficient traffic on mobiles to make use of the feature, while bigger accounts would have custom websites and landing pages for mobiles and tablets. Of course, we could have launched it for everyone but we have been trying to introduce some premium features without increasing our base pricing (our basic plan of $49 for 10,000 visitors hasn't changed in last 2.5 years since launch).
  - netcan 14y ago
    I guess it's always a tricky deciding which feature to apply to which plan. On the flip side, since a lot of sites are now just starting to experiment with mobile commerce, mobile landing pages and such this feature might be useful as an acquisition "hook."
    - paraschopra 14y ago
      Yes, it was very tricky to decide whether to release for all or for selected plans or even introduce it as an addon. Ultimately, we decided it to launch for $249+/mo plans only.
paraschopra 14y ago
Along with the feature, we have also put together a 32 page PDF guide on 'Testing and Optimization for Mobile Devices' http://visualwebsiteoptimizer.com/downloads/mobile-testing-guide.pdf http://visualwebsiteoptimizer.com/downloads/mobile-testing-g... Testing and optimization for mobile websites is still in infancy and most small/medium websites wouldn't bother with it right now. But with increased usage and much of research for shopping increasingly happening lazily on tablets and mobiles, this is definitely going to change in next one or two years. Our own website gets 5% of traffic on mobiles and tablets, but it is steadily growing.
- kanzure 14y ago
  So I read that pdf, and I am not convinced. These all seem like "before Day One" checkpoints to consider when building mobile apps and mobile websites. Making sure the website renders on multiple devices is just the beginning. That's not optimized, that's just the basics. Is there anything more thorough? Also, have you guys considered hiring pentesters? I'd be happy to do the work. Edit: what do you guys think about clutch? https://clutch.io/ https://clutch.io/
  - paraschopra 14y ago
    The tips and tricks are not exhaustive of course. We had to balance the amount of information with the limited attention span. I had actually written a more detailed article titled '10 Tips To Optimize Conversions On Your Mobile Landing Pages' http://searchengineland.com/ten-tips-to-optimize-for-conversions-sales-on-your-mobile-landing-pages-137101 http://searchengineland.com/ten-tips-to-optimize-for-convers... Hope you find it useful and more thorough. Let me contact you about pentesting.
    - kanzure 14y ago
      Thanks for the link.
  - manuelflara 14y ago
    Clutch.io seems only targeted at native apps, although the company is apparently shutting down after being acquired by Twitter: http://blog.clutch.io/post/29340796276/clutch-joins-the-flock http://blog.clutch.io/post/29340796276/clutch-joins-the-floc...

33 points by ankneo 14y ago

netcan 14y ago

Any reason this is limited to "large enterprise only?"

paraschopra 14y ago
We believe most small websites don't have sufficient traffic on mobiles to make use of the feature, while bigger accounts would have custom websites and landing pages for mobiles and tablets. Of course, we could have launched it for everyone but we have been trying to introduce some premium features without increasing our base pricing (our basic plan of $49 for 10,000 visitors hasn't changed in last 2.5 years since launch).
- netcan 14y ago
  I guess it's always a tricky deciding which feature to apply to which plan. On the flip side, since a lot of sites are now just starting to experiment with mobile commerce, mobile landing pages and such this feature might be useful as an acquisition "hook."
  - paraschopra 14y ago
    Yes, it was very tricky to decide whether to release for all or for selected plans or even introduce it as an addon. Ultimately, we decided it to launch for $249+/mo plans only.

paraschopra 14y ago

Along with the feature, we have also put together a 32 page PDF guide on 'Testing and Optimization for Mobile Devices' http://visualwebsiteoptimizer.com/downloads/mobile-testing-guide.pdf http://visualwebsiteoptimizer.com/downloads/mobile-testing-g... Testing and optimization for mobile websites is still in infancy and most small/medium websites wouldn't bother with it right now. But with increased usage and much of research for shopping increasingly happening lazily on tablets and mobiles, this is definitely going to change in next one or two years. Our own website gets 5% of traffic on mobiles and tablets, but it is steadily growing.

kanzure 14y ago
So I read that pdf, and I am not convinced. These all seem like "before Day One" checkpoints to consider when building mobile apps and mobile websites. Making sure the website renders on multiple devices is just the beginning. That's not optimized, that's just the basics. Is there anything more thorough? Also, have you guys considered hiring pentesters? I'd be happy to do the work. Edit: what do you guys think about clutch? https://clutch.io/ https://clutch.io/
- paraschopra 14y ago
  The tips and tricks are not exhaustive of course. We had to balance the amount of information with the limited attention span. I had actually written a more detailed article titled '10 Tips To Optimize Conversions On Your Mobile Landing Pages' http://searchengineland.com/ten-tips-to-optimize-for-conversions-sales-on-your-mobile-landing-pages-137101 http://searchengineland.com/ten-tips-to-optimize-for-convers... Hope you find it useful and more thorough. Let me contact you about pentesting.
  - kanzure 14y ago
    Thanks for the link.
- manuelflara 14y ago
  Clutch.io seems only targeted at native apps, although the company is apparently shutting down after being acquired by Twitter: http://blog.clutch.io/post/29340796276/clutch-joins-the-flock http://blog.clutch.io/post/29340796276/clutch-joins-the-floc...