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Indeed, as it gets more commoditized it feels more like swapping electricity providers. Who cares whether you get your electricity from IBM or the state of Texa

• fragmede 3mo ago
  That's an interesting question. What if we did care? Is this amp from burning dinosaurs or from the sun or from fission? What if we could tag power as coming from oil vs renewables? how would that affect our habits?
  • argee 3mo ago
    We care indirectly through cost. Hydroelectric, solar, or wind power are often among the cheapest electricity sources, for example. Beyond that, no we don't care. That's why if people want change we leverage policy on cost, via subsidies, surcharges, taxes, tariffs, what have you. To a consumer, an amp remains an amp — so they get the cheap one.