Sure, and perhaps it should be prohibited. But it's also a matter of impact. But it's just hard to care too much about a commoditized product and an app with t

Sure, and perhaps it should be prohibited. But it's also a matter of impact. But it's just hard to care too much about a commoditized product and an app with tons of competition. And McDonald's is not keeping any competitors away by locking their fries offer behind their app.