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The presentation combines data from a lot of sources, including some of the quality applications you've mentioned. I didn't break out the retention characteris
by gyardley 18y ago
The presentation combines data from a lot of sources, including some of the quality applications you've mentioned. I didn't break out the retention characteristics by decile, but late in the presentation there's a slide on cumulative sessions over time by decile. As you can see from it, there's a small percentage of kick-ass applications people return to disproportionately.
I honestly can't tell you what's best for your business - a series of quick applications that many people will buy on impulse, use once or twice, and uninstall, or a quality application that's lovingly supported, sold at a higher price point, and gains additional users gradually through a growing reputation. Luckily, the AppStore supports both styles.
Greg Yardley
Co-Founder, Pinch Media