> Soon - and even now - there are people getting away with using it that you guys can’t detect. Sure, but that seems largely irrelevant to what's being discuss

> Soon - and even now - there are people getting away with using it that you guys can’t detect. Sure, but that seems largely irrelevant to what's being discussed here. The public in general is anti-AI, so any marketeer thinking that associating AI with their brand is a positive is misreading the room, and any thinking that the public are unable to detect it most of the time, especially in something like a video, are just wrong. Is that going to change - will AI-generated content become harder to detect? Sure, but "we know the public hate this, but we can con them" doesn't really sound like a recipe for success. In a world increasingly awash with AI generated content, it's easy to predict that human-generated content and interaction is going to be increasingly valued, and smart companies will realize this.