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Tesla carries the banner for upper-scale electric vehicles. If you substitute the electric motor with a petrol engine, are they still so distinctive? If the b
by ryanhuff 14y ago
Tesla carries the banner for upper-scale electric vehicles. If you substitute the electric motor with a petrol engine, are they still so distinctive? If the big luxury/sporty brands entered the electric car market in full-force (several models, full advertising campaign) with cars of similar performance to Tesla, Tesla would struggle mightily to stand out.
BTW, I am rooting for Tesla. I would love a Model S.
- sliverstorm 14y agoEspecially when established luxury-sport brands have track records, brand recognition, loyalty, and high perceived value. The major players aren't dominating because the market is stagnant, they are dominating because they are good at making luxury cars.