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Getting Real: Copywriting is Interface Design
- bennyg 14y agoThis isn't just interface design, or product design. It's brand design, if you will. This is especially true if you're in the business of mostly consumer-facing software. The experience absolutely matters, and if you can consistently provide that experience in press releases, on the website, on the app, in customer service emails, in tweets... you see where I'm going. It's your voice. What you put on the button matters. What you say over the phone does too. Be sincere, and have a voice. It's Writing 101.