This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant

This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant based on their shopping habits because that's one of the few points in life when people's shopping habits are maleable: https://archive.is/CUo8O https://archive.is/CUo8O