This program, the buyback program they got sued over, was almost all "pure profit". Kinda like the extended warranty they try to sell you. It's 300% profit marg

This program, the buyback program they got sued over, was almost all "pure profit". Kinda like the extended warranty they try to sell you. It's 300% profit margin business. The court documents talk about it Best Buy expecting it to be a cash machine and driving instant profits to the Best Buy bottom line, and that TechForward would have made about $20MM per year just from the licensing deal. Best Buy still made "tons of cash" from this. The punitive damages of only $5MM are a shame. This was wilful theft of IP.