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I think an example would be this: http://tweepi.com/blog/2011/10/top-10-twitter-utilities/ http://tweepi.com/blog/2011/10/top-10-twitter-utilities/ Tweepi's To
by smirksirlot 14y ago
I think an example would be this: http://tweepi.com/blog/2011/10/top-10-twitter-utilities/ http://tweepi.com/blog/2011/10/top-10-twitter-utilities/
Tweepi's Top 10 list of Twitter utilities includes Tweepi itself. Lot's of other companies are doing this too, that was just the quickest example I could find. They generate content that could have value, but also insert self-promotional stuff in there.
- petercooper 14y agoThat's really "content marketing." Similar, but not quite the same. The trend I'm referring to is when independent publications produce content that's bankrolled (but not supplied) by advertisers. Content marketing is the same concept but done by the advertisers directly.