Working in web development as a UI/UX/front-end coding guy, I make a point out of not installing pop-up/add blockers. Along with a big portion of power-users,

Working in web development as a UI/UX/front-end coding guy, I make a point out of not installing pop-up/add blockers. Along with a big portion of power-users, I "suffer" from ad-blindness, so ads don't bug me that much regardless. The ads that do bug me (generally ads with sound enabled or inappropriate ones), cause me to lodge complaints to sites that show them (if I like said site) or otherwise make me avoid that site in the future. The reason I don't let a pop-up blocker take care of it all, is that I feel it's my responsibility to improve the web. To do that, I need to know what pains people, but also want to see what ads actually do work. That latter one is very rare though.