This exceptional story of business street justice (is there any other kind?) is a nice little look into the real world of consultation, startups and big busines

This exceptional story of business street justice (is there any other kind?) is a nice little look into the real world of consultation, startups and big business. It's not a surprising or groundbreaking story, but you don't usually see this kind of perspective due to settlement terms. Just nice to see how things are really run as apposed to the political spin you often see in Washington and other places that specialize in growth hacking, and I think it also shows how the economic incentive can get in the way of the incentive for real technological innovation, especially when incentives are so diametrically opposed in these two "cooperating" entities. How could they have written their contract so that their profit motive aligns like a positive sum instead of a zero sum?