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The whole point of a price comparison site is that it is unbiased. They show you several options and give you the information you need to decide which one to go
by spuz 14y ago
The whole point of a price comparison site is that it is unbiased. They show you several options and give you the information you need to decide which one to go for. Yes comparison websites act as lead generation but they make sense for both parties. The customer only needs to enter their details into a single place, while the insurers get leads from people who might have otherwise stopped their search after getting their third quote.
What does it mean to display 'unbiased' quotes to customers? I tried to visit Leaky's site but it appears to be down.
- kpommerenke 14y agoThere are in fact only a few comparison sites in the U.S., but dozens of lead generation sites where you enter your details and then get calls from agents (often asking for the same details again). These sites are nearly worthless, as they only give you quotes from a few selected companies (usually the companies willing to pay for leads). None of them includes more than 2 or 3 of the top 5 carriers by price and customer satisfaction, based on J.D. Power surveys. That's why I built EZquo (http://ezquo.com http://ezquo.com). It's a simple website that lets you enter your details only once and get a private link that you can pass to any agent for a quote, saving you hours as well as your sanity.