I suspect subscriptions will stay. But you will see more and more roadblocks that the 'barely goes to the gym' user barely notices, but that the power user wil

I suspect subscriptions will stay. But you will see more and more roadblocks that the 'barely goes to the gym' user barely notices, but that the power user will chafe under. I make that prediction, because the people who pay for subscriptions but only use them moderately at best are truly profitable.