The mistake was when they didn't just switch to selling two types of dough. They had a genuine innovation and should've squeezed as much juice out of that and m

The mistake was when they didn't just switch to selling two types of dough. They had a genuine innovation and should've squeezed as much juice out of that and moved on to finding some other innovation. You don't need to build exactly what you described to your first investors, you just need to build a valuable business for them.