2 ms·

People seek out services when a need arises. Marketers' job to invent new needs that didn't exist before

• cassianoleal 3mo ago
  Exactly that. Their job is to manipulate me into believing I need something that has never missed in my life - enough for me to trade my own health (in the form of work hours, which I exchange for money) for it. Literally trying to convince me that a thing I never wanted or needed is worth dying a little in exchange for it.
  • joecasson 3mo ago
    A plumber puts an ad in the paper / Google for their services in your area. This makes you aware of their services. This is marketing their services to you. By seeing the ad, are you manipulated into using their services?
    • Izkata 3mo ago
      Scroll back up and notice most of these comments are distinguishing "marketing" from "marketers". I think a lot of people also wouldn't consider just an ad as marketing without some further details (such as the comment you replied to).
• plomme 3mo ago
  Ok. How do people find the required service when the need arises? Surely the company will need to have a website that displays what they offer? Or a physical storefront showing what goods they sell? That is marketing, and, I would say, not evil. The “evil” arises as a consequence of the market and medium where an infinite number of competitors are trying to survive. Marketers need to eat and feed their families, too, and so they try to market more efficiently. I don’t like advertising, but I think calling the act of or working in marketing evil is really reductive vilification. Try to take their point of view, and realize almost nobody is trying to make the world a worse place.