It depends but generally its a marketing focused role with an inherent sales pitch - helping you to solve problems with their software means you buy more of the

It depends but generally its a marketing focused role with an inherent sales pitch - helping you to solve problems with their software means you buy more of their thing and get their brand out there. Seeing a lot of it collapse into "solution engineering" (tech focused sales) or "forward deployed engineers" which basically are all different versions of the same idea with less marketing focus.