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> in Switzerland there is a thing, that if a product or service has the name "Swiss" in its name, then it can be sold for any price regardless of quality That'
by LeonM 3mo ago
> in Switzerland there is a thing, that if a product or service has the name "Swiss" in its name, then it can be sold for any price regardless of quality
That's just basic marketing. You'll see that in most countries, I don't believe that it is unique to Switzerland.
For example: in the US you'll see many products that say "made in America" on the box. Those will likely outsell competing products, even if those are cheaper and better quality still.
And similarly: if you try to sell the "made in America" product in a different country it'll likely by outsold by the "made in [country]" products there.
- deleted 3mo ago[deleted]
- pixlmint 3mo agoI feel it's a little more extreme for swiss companies though, especially outside the country. My aunt who works in Rome in the tourism industry told us of a local company that had 'swiss' in the name, simply because of the positive connotation, even when they don't seem to have any relation to the country. It's why I feel wary of making business with any company with the word 'swiss' in it's name
- parineum 3mo ago"made in" is completely different. A higher price is justified by supporting Americans in some way, rather than somewhere offshore. This is more like McDonald's putting a maple leaf in their logo in Canada. It changes nothing but, apparently, Canadians like it more (I frequently watch Canadian television and non-canadian companies are frequently adding a leaf somewhere in the advertising).
- soperj 3mo agoThat's how we can tell they aren't Canadian. Feels like it's only U.S companies that do that, because that's what works in the States.
- parineum 3mo agoExplain Canadian Tire https://retail-insider.com/wp-content/uploads/2015/07/image-asset-47.png https://retail-insider.com/wp-content/uploads/2015/07/image-...
- CalRobert 3mo agoThe cachet of "Swiss" products is a lot higher than US. (Whether this is merited is another question entirely)
- eloisant 3mo agoNot really. In France we have a French brand of bikes, from the sports retailer Intersport, called Nakamura... They actually hide the fact it's a local brand, let people think it's a Japanese brand, to suggest it's higher quality.
- seszett 3mo agoAnd Decathlon's bikes are Van Rysel, which does mean "from Lille" (where the bikes are designed) but you wouldn't know it unless you speak Dutch. I don't think they hide anything really, but having a Dutch-sounding makes a connection to the Dutch and Flemish who are well known for cycling.