This. I got strange looks when I discussed this issue with a few (non-technical) friends a while back. I said that Apps as they currently exist are more or less

This. I got strange looks when I discussed this issue with a few (non-technical) friends a while back. I said that Apps as they currently exist are more or less an interim solution. Sure, if you need to take pictures/videos it can be a useful thing to have a specialized app but most of the times a proper mobile webpage would suffice. The only thing I am not so sure about when using your browser as your primary application container. What about UI/UX Guidelines. A well designed webapplication works for both ios/android users, but there still different UI paradigms in place. Think of all the effort which is put in place to make for example java programs look native on the different systems.