Hype may be in decline but only to rise again as modeled in the Hype Cycle. I think this "Mobile First" thing is a typical example of Amara's Law, overestimatin

Hype may be in decline but only to rise again as modeled in the Hype Cycle. I think this "Mobile First" thing is a typical example of Amara's Law, overestimating the effect of a new technology in the short run and underestimating in the long run.