I am a consumer too =) And i enjoy subscribing to beta versions on all my web products... I enjoy being pleasantly surprised...and that surprise won't happen u

I am a consumer too =) And i enjoy subscribing to beta versions on all my web products... I enjoy being pleasantly surprised...and that surprise won't happen unless the app developers have complete control over the eco-system, thereby freeing up experimentation... If i, as a consumer, am not pleasantly surprised i shall go my own way to the nearest competitor. But having the "big two" put down rules as to what an app developer should and shouldn't do stifles things. The app developers want a democracy and the consumers are smart enough to judge what is good and what is rot. Hence why the rules?