That's close but not quite. That says that when a measure becomes a target, it ceases to be a good measure. My argument is that in the 21st century, a time of

That's close but not quite. That says that when a measure becomes a target, it ceases to be a good measure. My argument is that in the 21st century, a time of great data use without deep understanding, any measure at all will inherently become a goal to be gamed.