I'd love to see an honest discussion on startups and PR firms: a) at which stage they are most useful (e.g. are they already helpful at an early stage for thos

I'd love to see an honest discussion on startups and PR firms: a) at which stage they are most useful (e.g. are they already helpful at an early stage for those founders who are not that great self-promoters) b) what to expect/what to look for c) experiences with different agencies d) rough numbers on what they are costing e) what are good/bad uses them for (e.g. for example the article mentions that they used them for blogger outreach, which in my eyes would seems much more authentic if it came from within company)