It's good for pre-IPO PR. You drop a good old "A new {cool_word}-class model.". And boom! What are you competitors going to do? Use same classification nomenc

It's good for pre-IPO PR. You drop a good old "A new {cool_word}-class model.". And boom! What are you competitors going to do? Use same classification nomenclature? I don't think so! IPO secured.