I also direct order from brands I trust and this hasn't been my experience AT ALL. In fact using Apple Pay with an AMEX card means the experience is essentially

I also direct order from brands I trust and this hasn't been my experience AT ALL. In fact using Apple Pay with an AMEX card means the experience is essentially amazing -- fingerprint checkout and the ability to reverse the charge with Amex is all I really need. Of course, I'm still using Apple Pay, so that may not work for everyone.