From the article: "Some doubt the effectiveness of a marketing slogan, as opposed to a name arising organically, the way Route 128 or Silicon Valley seemed to d

From the article: "Some doubt the effectiveness of a marketing slogan, as opposed to a name arising organically, the way Route 128 or Silicon Valley seemed to do. And they question whether a campaign to come up with a catch phrase that captures today's amorphous industry will distract from the more important work of building new technology businesses." Anyone remember "Silicon Gulch", or "Silicon Forest"? Anyone really interested in why Silicon Valley triumphed over Route 128 should read AnnaLee Saxenian's Regional Advantage. Hint: it was in great part due to the differences in personalities and business philosophies of William Hewlett-David Packard and Ken Olsen.