I disagree. This qualifies as an easter egg to me. I wouldn't have noticed the background if I came for the content. But a lot of traffic was gained by offering

I disagree. This qualifies as an easter egg to me. I wouldn't have noticed the background if I came for the content. But a lot of traffic was gained by offering the feature... so net win? That said, I came for the game, found it and still haven't read a single word on the page so... useless traffic I suppose. But I wouldn't consider it distracting.