I find this fascinating: http://support.google.com/websearch/bin/answer.py?hl=en&answer=2646883 http://support.google.com/websearch/bin/answer.py?hl=en&... Bas

I find this fascinating: http://support.google.com/websearch/bin/answer.py?hl=en&answer=2646883 http://support.google.com/websearch/bin/answer.py?hl=en&... Basically, Google is trying to go after KBB, Edmunds, and to a lesser extent TrueCar/Carwoo, and hit right at the "what is a fair market price". Given that they are saying that they are gathering the data, it probably explains why they coverage is not that good for inventory, but I'd expect that to be remedied quickly if they put sufficient resources behind it. It should be noted that this appears to be a new car thing primarily.